Cosmetics, its employees, its retail partners, and its customers together have provided over $23 million for The M.A.C. At the end of 2001, with three shades of VIVA GLAM lipsticks sold worldwide and the annual Kids Helping Kids card program, M.A.C. Blige and Lil' Kim became the faces of VIVA Glam III. Lang served as spokesperson for VIVA Glam II and in 2000, Mary J. decided that every cent of the selling price of the VIVA GLAM lipsticks would go to The M.A.C. Introducing its first VIVA Glam lipstick that same year with RuPaul as spokesperson, M.A.C. AIDS Fund in 1994 to support men, women and children affected by HIV/AIDS globally. Cosmetics, which has established the M.A.C. "Estee Lauder is also the parent company of M.A.C. Other than having a supply chain it does not. Viva Glam is the campagin that takes place in helping with the AIDS Fund and helping raise money for the cause. MAC and Estee Lauder make up and make up quality are both completely different, but what they do have in common is that they take place in many events such as AIDS/HIV awareness. MAC became a well-known elite cosmestic line because it is under the Estee Lauder branch, which is also another well-known elite cosmestic line.
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